2022 – A Year of Unveiling

Key Highlights

A manufacturing facility is set up to scale production.
MATTER AERA is showcased at the Keynote Event.
A defining year of milestones and public debut.

2022 was a year filled with anticipation and major milestones. With the manufacturing facility in place, MATTER was finally ready to present AERA to the world. The highlight of the year was the Keynote Event, where the flagship creation was unveiled, marking a significant step forward. It was a moment of pride, progress, and the beginning of a new chapter in electric mobility.

2023 – A Year of Milestones

Key Highlights

MATTER AERA opens for pre-booking, receiving 40,000 pre-orders.
Long-term partnerships, including with EarthDay.org, reinforce MATTER’s commitment to sustainability.
Significant investment in cell manufacturing and research drives innovation.

Pre-bookings for AERA opened, and the response was overwhelming, with 40,000 pre-orders reflecting the growing acceptance of MATTER’s vision. Collaboration remained a key focus, with long-term partnerships—such as with EarthDay.org—strengthening sustainability initiatives. Alongside this, major investments in cell manufacturing and advanced cell-chemistry research pushed the boundaries of innovation, paving the way for a more sustainable future.

2024 – A Year of Many Firsts

Key Highlights

Tech Day 2.0 introduces "AERATOMY," a deep dive into AERA’s technology.
‘AERATHON Bharat’ kicks off from the Statue of Unity, promoting sustainable mobility.
AERA deliveries begin, alongside the launch of MATTER’s first Experience Hub in Ahmedabad.

2024 began with a bold step in innovation as Tech Day 2.0 introduced "AERATOMY," a first-of-its-kind showcase of AERA’s technology, built on 202 patents, 63 designs, and 215 trademarks developed over five years. Taking the momentum further, the ‘AERATHON Bharat’ ride was flagged off from the Statue of Unity, blending adventure with advocacy for sustainable mobility across India's diverse landscapes. Another key milestone was reached as AERA deliveries commenced, along with the opening of MATTER’s first Experience Hub in Ahmedabad, bringing a unique ‘phygital’ biking experience to riders.

2025 – An Exciting Road Ahead

Key Highlights

MATTER Manufacturing Hub is inaugurated.
MATTER Lifestyle is launched.
More innovations are on the horizon!

The journey continues with the launch of the MATTER Manufacturing Hub, further strengthening production capabilities. Alongside this, MATTER Lifestyle takes shape, extending the brand’s vision beyond mobility. And this is just the beginning—there’s much more to come as MATTER continues to push the boundaries of innovation and sustainability.